Crisis Communications: Strategies for Successfully Leading Through A Crisis
Course Dates
- May 3-7, 2021
Each day the course runs from 12 p.m. – 2 p.m.
Course Cost
Regular Tuition: ,995
Students who complete this course will earn 1.2 continuing education units.
Registration
Course Information
Course Overview
In the age of Twitter, cell phone videos, and nonstop news, organizations and individuals are more vulnerable than ever to major crises. In this crucial five-day course, you’ll learn how companies, campaigns, public agencies, and organizations of all kinds can prepare for and navigate any type of crisis. Through a combination of lectures, case studies, and exercises drawn from real-world events, you’ll learn to apply strategies and practical tactics to help protect and lead your organization through a wide variety of crisis scenarios. No prior experience in media or communications is required.
Course Goals
By the end of the class, students will be able to:
- Apply strategies and implement procedures in advance that help protect, insulate, and mitigate damage to your organization in a crisis;
- Create a crisis game plan for your organization;
- Identify and deploy a variety of tactics and articulate their strategic value in a crisis; and
- Provide leadership internally and externally during crisis scenarios.
Target Audience
- Communications professionals interested in learning useful strategies and practical skills for managing a crisis;
- Executives responsible for developing organizational strategic and crisis plans; and
- Leaders in strategic or public-facing roles who may be the public face of a crisis response.
Executive Core Qualification (ECQ) Alignment
The content of this course covers competencies addressed by the following ECQs: Leading People; Leading Change; Results Driven; Building Coalitions and Business Acumen.
Faculty
Matthew Charles
For two decades, Matthew Charles has provided a suite of spokesperson and public and community/government relations services for a number of nonprofits, institutions of higher education, government organizations and small businesses and startups. He has served as deputy spokesperson for UVA, director of media relations for the UVA Darden School of Business and director of communications and public relations for Danville (Va.) Regional Foundation. He has a background as an on-camera spokesperson and host in Los Angeles and served as a special investigator in New York City.