Course Dates and Time

July 31-August 1, 2017
9:00 a.m - 5:00 p.m.

 Course Cost

Regular Tuition: $1,600

Course cost includes a light breakfast, coffee breaks, and class materials. It does not include lunch or housing.

Ready to Influence and Persuade?

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Influence, Persuasion and Public Speaking

Using techniques and tailored simulations normally reserved for national level political leaders, this course is designed for those looking to enhance their ability to influence and persuade audiences. This course will explore how to get audiences to “lend their ears” and to remember what is said, the two key requisites of influential communication by establishing instant credibility as a competent and trustworthy speaker.

Course Goals

By the end of the class, students will be able to:

  • Develop innovative tools and approaches of persuasion and influence
  • Identify the best methods to capture an audience and hold their attention
  • Cultivate the cognitive processes to master verbal fluency
  • Know the secrets of charisma and non-verbal persuasive skills
  • Employ the most effective techniques in preparing for a speech or negotiation

Target Audience

This course is designed for all people interested in improving their decision making skills. No prior experience is needed.

Faculty

sam_potolicchio

Dr. Sam Potolicchio is Director of Global and Custom Education at the McCourt School of Public Policy at Georgetown University. Potolicchio was named one of “America’s Best Professors” by the Princeton Review, the only one in his field, and the Future Leader of American Higher Education by the Association of Colleges and Universities.

Potolicchio has delivered lectures in over 75 countries including at Oxford, Yale, Cambridge, Sorbonne, London School of Economics, Brown, Dartmouth, IE, Bologna and Warwick. He also serves as the Department Chairman and Distinguished Professor in Political and Social Communications at the School of Public Policy at the Russian Presidential Academy of National Economy and Public Administration and as the President of PGLF a leadership training program for rising leaders from over 100 countries.

Potolicchio is a senior adviser to high ranking officials around the globe and is currently the Director and academic designer of the first english language program on Global Governance and Leadership in the Russian Federation. He is a visiting professor at New York University and an official lecturer at the Library of Congress for OWLC, an international leadership program of the United States Congress.

B.A. Government, Georgetown; B.A. Psychology, Georgetown; M.T.S. Theology and Culture, Harvard; PRSE, Harvard; MA, Government, Georgetown; PhD, Government, Georgetown

 

Continuing Education Units (CEUs)

Students who complete this course will earn 1.2 continuing education units.

Executive Core Qualifications (ECQs) Alignment

The content of this course covers competencies addressed by the following ECQs: Leading Change; Leading People; Results Driven; Business Acumen

Ready to Influence and Persuade?

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Additional Executive Institute Courses

Develop new skills by participating in another short course this year.

 

Questions? Contact Our Executive Education Team

Whether you are looking to broaden your skill set or are seeking to customize an educational experience for a group of employees, we can help you find or build the right program to fit your needs, schedule, and budget.

 (202) 687-9103
 Email Us