Influence, Persuasion, and Public Speaking

Dates & Costs

June 10 - 11
9:00 a.m. - 4:45 p.m.

$1,600 (regular tuition)
$1,360 (if you register before April 29)
$1,360 (McCourt School alumni)
$1,200 (McCourt School students)

Target Audience

This course is designed for all people interested in improving their communication skills. No prior experience is needed.

Course Description

Using techniques and tailored simulations normally reserved for national level political leaders, this course is designed for those looking to enhance their ability to influence and persuade audiences. This course will explore how to get audiences to “lend their ears” and to remember what is said, the two key requisites of influential communication by establishing instant credibility as a competent and trustworthy speaker.

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*Due to the interactive and personalized nature of the course, space is limited.

Course Goals

By the end of the course, participants will be able to:

  • Develop innovative tools and approaches of persuasion and influence
  • Identify the best methods to capture an audience and hold their attention
  • Cultivate the cognitive processes to master verbal fluency
  • Know the secrets of charisma and non-verbal persuasive skills
  • Employ the most effective techniques in preparing for a speech or negotiation


Dr. Sam Potolicchio is the Director of Global and Custom Education at McCourt. He also serves as the President of the Preparing Global Leaders Foundation, an international leadership program with campuses in Russia, Macedonia, Jordan and the United States that has trained leaders from over 100 countries. He advises top political officials, business leaders, and governments in more than 20 countries including CEO’s, members of parliament, and high-ranking appointed officials in the Middle East, the Balkans, and Eastern Europe. Potolicchio was named by the Princeton Review as one of the “Best Professors in America” in 2012, the only one chosen from his field and the Future Leader of Higher Education by the Association of Colleges and Universities. Dr. Potolicchio is the Distinguished Professor and Department Chairman in Political and Social Communications at the Russian Presidential Academy of National Economy and Public Administration, where he oversaw the creation of the first English Language program in Global Governance and Leadership in the Russian Federation, a joint degree program with the University of Bologna. He also serves as a lecturer for Congress’ Open World Leadership Center.

Continuing Education Units (CEU)

Students who complete this course will earn 1.2 continuing education units.

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